Cuneo Advertising

No More Miss Nice Girl :)

I have a problem.  I want everyone to like me.  I know that sounds trivial and immature, but it really is a problem.  I have a really hard time being assertive because I don’t want anyone to think of me negatively in any way.  I absolutely hate any sort of conflict and I overuse exclamation points and smiley faces in pretty much every email I send for fear someone may think I’m in a bad mood. 

I have never been one to hold a strong opinion and I tend to just do my job and stay out of the way.  I have come to realize though that my lack of assertiveness and confidence is setting me back from where I want to be in my career and my life.  I found a really interesting article thanks to Linkedin.com called ‘The Bitch in the Boardroom”.  (See link below)  It pretty much hits the nail on the head when it comes to success and likeability. 

Now, I’m a hard worker, motivated and strive to be successful, but in order to really get what I want I’m going to have to kick it up a notch or two and stop being so darn nice.  That doesn’t mean I have to be a mean, horrible person to get what I want.  I just have to be confident in myself and stand up for my opinions.  I have to SPEAK UP when I feel I need to and not just keep it to myself…especially when I disagree with something. 

One line in the article really stuck out.  “Assertive or competitive qualities are usually associated with men, and are thought to be essential for successful leaders. But for women, they can be a landmine,” 

This is completely true!  We’ve been brainwashed into thinking that if you are a successful woman, then you must be pushy, bossy and everyone hates to work with you.  This train of thought needs to change and I’m going to start thinking differently NOW.  Sheryl Sandberg, COO of Facebook has a lot of good stuff to say.  You can take a look here:   http://www.makers.com/sheryl-sandberg/moments/successlikeability-tradeoff

Would you agree with the statement that assertive and competitive qualities are positively correlated with men and negatively with women?  Do you think this way of thinking will ever change?

The "Bitch In The Boardroom" Stereotype: Women Speak Out About Success And Likability
http://www.fastcompany.com/1834404/the-bitch-in-the-boardroom-stereotype-women-speak-out-about-success-and-likeability?partner=rss&utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+fastcompany%2Fheadlines+%28Fast+Company+Headlines%29

 

Heather Stegenga graduated in 2008 from the University of Minnesota Duluth.  After graduation she worked at a TV rep firm in Minneapolis and is now a Media Coordinator at Cuneo Advertising.  Follow her on Twitter @hkstegenga

 

 

 

Everyone's Running For Something; I'm Running Away

Ahhh, it’s in the air. In fact, I can almost smell it. Unfortunately, I’m not referring to Spring or pollen season. Election season is upon us.

Gone are the days of watching “regular” TV commercials. Forgotten are dinners uninterrupted by candidates calling and asking my opinions. And it’s time to practice my eye roll for Facebook friends who seem to have actual hate for people on the other side of the political fence.

I’m sure there are those who thoroughly enjoy election season, but it always seems to be rough on us media folks. Me? I’d rather hibernate through it.  

Since that’s not an option (um … it’s not an option, right?), I’m bracing my ears for the following re-curring statements:

• “Well, in an election year …”
• “Those costs-per-point were for a non-election year.
• “Unfortunately we have a bunch of bumped spots and the make-goods are for a daypart we’re not utilizing.”
• “There are no bonus spots during a election year.”

Maybe this year I’ll look at the bright side. After all, election season is the time of year that helps media buyers distinguish the fantastic sales reps from the not-so-fantastic sales reps. A fantastic sales rep fights to get your pre-empted spot back into the schedule and in a decent daypart. A not-so-fantastic sales rep tells you that overnight is all that’s remaining and it’s double the normal rate.

And to the fantastic rep, I say this: Thank you. We’ll stand by you when this is all over!

Good luck to all, and a high five to those hard-working sales and media people just trying to do right by your clients. Buckle up. Might be a long six months. If you’re awake for it.

My name is Emily and I support this message.

Emily Gausman is a Media Planner/Buyer with Cuneo Advertising. She started her career at Cuneo Advertising after college and returned in 2011 after working at another advertising agency and at the Minnesota Wild in media and marketing roles. Follow her on Twitter @egausman

We’re all the judge and jury

At some point during my media and marketing career I started judging and evaluating other company’s marketing. I was at a Twins game recently watching the Red Sox defeat the home guys and I caught myself looking around the stadium. I picked out the big dollar sponsors who obviously purchased a package containing multiple facets. I was perplexed by a smaller company I had never heard of which had some signage. I couldn’t figure out why they thought this would be a good avenue to market their product.

Admittedly this wasn’t a first time occurrence. On the road I catch myself looking at billboards and evaluating their message and location.

I have DVR, but I still usually watch the commercials.

I am fascinated by the online ads that follow me after visiting a specific website. Then, of course, decide if it’s a good campaign or not.

Last night I started wondering at what point in my career this all started. At the moment I was sitting next to my boss talking about these advertisers we were looking at I wondered if all marketing people do it.

So, I conducted a very unscientific poll (I asked some friends who also work in marketing if they do this) and I received a resounding “yes.”

So what is it about marketing professionals that they do this? Is it because it’s out there in the world for all to see? I mean I don’t see financial professionals asking to see random people’s portfolios.

Is it because marketing is somewhat subjective and depends on who is receiving the message to decide if it works? It might be a great idea in a board room but if the guy sitting on the bus reading your ad doesn’t get it, then it might not have been a good idea.

Is it because marketing is an ever-changing industry? I’m partial to this idea because as a person who loves to learn, I am excited by the different opportunities, technologies, ideas, etc. that are constantly changing.  Yes, the marketing classes, seminars, etc. are all valuable but so is just paying attention to the messages out there and the tactics deploying them.

Whether you are just studying marketing, early in your career or late in your career as a marketing professional you need to be aware what’s around you. So make sure you take a minute to stop and smell the roses. In these cases it’s okay to decide if you think something makes sense or wonder what you would have done differently.

Emily Gausman is a Media Planner/Buyer with Cuneo Advertising. She started her career at Cuneo Advertising after college and returned in 2011 after working at another advertising agency and at the Minnesota Wild in media and marketing roles. Follow her on Twitter @egausman

A Day in the Life of a Media Coordinator

I have attempted to start this blog for weeks.  I have moved this task from day to day in my planner and finally, FINALLY I seem to have a moment to spare.  As a Media Coordinator, you don’t take a moment like this for granted.  You never know when the time will come and you most certainly don’t know when you’ll get another task that needs to be done immediately.  You jump on that moment to get what you need done or it may never happen. 

The two things I have learned (and learned fast) about being a Media Coordinator is that you need to be a master of multi-tasking and prioritizing.  If you can’t get those two things down you should probably start looking for a new job because you will go absolutely insane.  Now, I love my job and I like what I do.  Sure, some days are worse than others, but that can be true for any occupation.  This is just a snapshot of a single day full of problem solving.    Let’s walk through the day I intended to write this blog. 

Thursday, March 15 2012

The day started off pretty well with a lovely cup of coffee and a browse through my emails.  Nothing was marked “High Priority” so I was pretty pumped that I would get through my list of things to do that day.  Little did I know it was not meant to be.

First on my to-do list was uploading schedules for broadcast television for the months of April – December.  This is usually a pretty straightforward thing to do thanks to spiffy computer programs and their ability to automatically import TV schedules.  Unfortunately, I was not prepared for the files to be in the incorrect format.  No matter what was tried to correct this problem, nothing would work.  It should have taken me about an hour to do this.  Instead, it took 7 phone calls and 5 hours of my day.  Ufda. 

Elated and equally exhausted that I was finally finished with that daunting task I moved on to the next, but not fast enough.  I received a call from a TV station and was informed that the: 30 commercial sent electronically to them was not working correctly.  This was a drop everything now emergency situation!  All hands on deck!  Bring in the reinforcements!  Calls were made, emails were shot into space and a VHS tape (Yes, VHS) of the spot was on its way overnight to the station.  Shortly after I had completed all the necessary actions to solve the problem and things had calmed down I got another call from the station.

                “Hey, Heather!  Never mind, the spot works now!”  …Insert large sigh…

This called for a couple laps around the office building and a chocolaty treat from the vending machine.  Fresh air and venting was absolutely necessary.  I glared at a couple of squirrels hovering near my car in the parking lot.  I don’t trust them.  The squirrels around here are notorious for chewing wires and hiding things under car hoods.  I gave them a look as if to say, “NOT today squirrels!  Not today.”  

Three o’clock rolls around.  I finally get back to my list of things I wanted to get done today, but again, out of nowhere another urgent task is brought to my attention.  I need to immediately send revised traffic instructions.  Luckily for me the spot is also ready to go.  Yay!  (It’s the small victories that get me through the day.)    Before I know it the day is over.  I spend the last few minutes of the day going over my to-do list.  I was able to cross off TWO THINGS. 

Thank goodness for the little things that make me feel productive!  What gets you through a busy day at work?    

Heather Stegenga graduated in 2008 from the University of Minnesota Duluth.  After graduation she worked at a TV rep firm in Minneapolis and is now a Media Coordinator at Cuneo Advertising.  Follow her on Twitter @hkstegenga

The Importance of Team Chemistry

I recently became a Minnesota Twins season ticket holder, so I am particularly excited for the upcoming season. After a long winter (due more to the shortness of their 2011 season than the weather) the boys of summer recently reported to spring training. This means two things:

1. Baseball season is almost here (and so too is Target Field dining season)
2. Summer has to be getting closer

With spring training in full swing, all eyes are on the team as we dissect which players can compete, who wants the job and, of course, can they win? But have you ever thought about spring training from the perspective of the players? Baseball is their job, their work environment, their co-workers and their bosses. Have you ever thought about it from that angle? Let’s walk 90 feet in a professional athlete’s shoes and look at their work environment.

They show up for work and their boss decided to hire some new guy to make their team perform better. Someone needs to show “the new guy” the ropes like where to eat, how to find supplies and what their processes are. How do you get along with the new guy? You know you need to find a way to get to know him because it’s important to your team chemistry. What if he doesn’t fit in? What if he quits? What if your boss gets rid of him? Those things don’t matter because he’s here now and you need to find a way to make it work.

Sound familiar? The point is team chemistry is important whether it’s within your team or your company. You spend a large amount of time with your co-workers and it’s important you can work well together.

Do you think Justin Morneau will walk into Ron Gardenhire’s office to complain about Josh Willingham? Hey boss I just don’t get along with Josh. Will you talk to him?

I would love to be a fly on the wall when Gardy responds to that!

The beauty of people is that we are all have our own characteristics, strengths and flaws. Take some time to recognize each of your co-workers strengths, how you can appreciate them and then reflect on your own behaviors. Are you a good co-worker? Are you easy to get along with?

Scientific research shows that laugher is a great way to reduce work stress. When was the last time you took a break to laugh with your co-workers?

In 2002, the Minnesota Twins won 94 games and advanced to the AL Championship series, despite predictions that they would be more likely to lose 90 games.  They had a team batting average of .272 and one pitcher had more than 13 wins. (And I bet you can’t name him.)

What they did have was tremendous chemistry. Everyone pulled on the same end of the rope, and they had a season that was more successful than their talent would indicate. Furthermore, the roster was littered with young players who learned chemistry by example, and led the team to five postseason appearances over the next eight years.

It didn’t happen overnight - you can bet those players worked hard to make that a smooth running machine. Take some time to learn about your co-workers’ work styles, how they like to work and even what kind of co-worker you are. Even if you don’t like your job, you should like your work environment! With a great work environment and team chemistry you can accomplish so much more than you imagined.

Emily Gausman is a Media Buyer/Planner with Cuneo Advertising. She started her career at Cuneo Advertising after college and returned in 2012 after working at another advertising agency and at the Minnesota Wild in media and marketing roles. Follow her on Twitter @egausman

The Internet Knows What I Like

I booked our honeymoon hotel on Hilton’s website about a month ago and since then I’ve had Hilton ads occasionally pop up when I’m online. I clicked on one of those ads when I booked a hotel room for our quick trip to Nashville a couple weeks ago and I got a lower rate. Consider me a fan.

Privacy groups, legislators and online advertisers are debating the issue of tracking people online. One side says it’s a violation of privacy to track people’s online movements. Another side says it’s a great way to serve ads to only those people who are interested.

The advertiser side of me says I have a tool to assist me in finding the customers I think are most interested in my ad without wasting a lot of dollars. It’s trackable and I know how many people are clicking and what it’s costing me.

I previously wrote a blog soon after getting engaged about wedding vendors stalking me on Facebook.

As I think about that blog in the context of this discussion I have to wonder how tracking a user’s online behavior is different than using their personal information on Facebook to serve ads. I don’t see the difference. Facebook doesn’t charge me to use their website so I am okay with advertisements. I also don’t get charged for using the Internet. So I’m okay with advertisements.

For instance: I looked at a shirt on The Limited’s website. Now it taunts me when I’m reading a news story. And Facebook? Well they’re still serving me wedding planning ads. (And I’m getting a little too close to the date to be needing that kind of help, by the way.)

Do I care that the internet robots know what I looked at on The Limited’s website? Nope.

Plus, I love the fact that the computer doesn't know that we have a dual-use household and I’m able to gauge my fiancé’s current buying interests as well.

“Honey, were you thinking about buying another expensive pair of cowboy boots?”

You see, this cyber tracking can be useful in more ways than one.

Obviously people feel very passionately about this issue and it will be discussed and debated at the highest levels. What do you think?

Emily Gausman is a Media Buyer/Planner with Cuneo Advertising. She started her career at Cuneo Advertising after college and returned in 2012 after working at another advertising agency and at the Minnesota Wild in media and marketing roles. Follow her on Twitter @egausman

New Years Resolutions for Your Brand

This time of year a large number of people take a moment to reflect on their lives and vow to make a change. Some changes - like quitting smoking or losing weight - require lots of effort while others are small and only require a minimal change.  But people know that sometimes making that small change can do great things for their lives.

What about making a resolution for your company? Shouldn’t this also be a time we look at our company and make changes? Like our personal resolutions, it doesn’t need to be anything major. Here are five resolutions that can improve your brand and advertising:

1 – Review your customer base.

Look at any data you have on your customers and compile results based on gender, age, income, shopping times (time of day, time of month or time of year), repeat business, why they indicate they are shopping and much, much more. This can be as simple as reviewing your customer tracking system or sending a quick online survey. Why do it? Your advertising strategy is based on who your customers are so to be most effective you really need to know your customers. Sometimes new products or sales affect your customer base so evaluating them sporadically to monitor changes is an easy way to boost your advertising campaign.

2 – Review your social media strategy.

Are you connecting with your fans? Are you providing them valuable content and information? Make sure if someone posts on your page you are responding to them within 24 hours. Did you try offering a coupon to your fans? Make sure you looked at sales figures to determine if it worked. Don’t have a social media page? Then maybe this is the time to re-visit and evaluate if you need one.

3 – Audit your brand

Look at your logo, store, ads, etc. to verify branding message is consistent throughout everywhere and everything. If your logo is blue, green and white make sure those colors are used in your store, on your emails, in your ads, etc. They will go a long way to ensure people know your company.

4 - Review your creative.

Is it out of date? Could it be freshened up? If you read number three and smiled because your brand is solid and consistent would it benefit from a tweak? What if you changed your template? It might make your content pop more and draw more attention.

5 – Talk it out.

Are you communicating all of the above information with the person in charge of your advertising? Make sure to share your thoughts, results, research, etc. with everyone involved in helping draw people to your business. More information is always better and you never know what might trigger something that causes a campaign idea or media campaign to succeed.

Resolve to look at your brand with a fresh set of eyes as we usher in 2012. Investing the time today will mean a better year for you and your company. And besides, when your new training regimen has you not able to lift your arms, at least you can brag about the strength of your brand.

Emily Gausman is a Media Planner/Buyer with Cuneo Advertising. She started her career at Cuneo Advertising after college and returned in 2010. She previously worked at another advertising agency and at the Minnesota Wild in media and marketing roles. Follow her on Twitter @egausman.

Why pitching a new client is like going on a first date

I recently pitched a potential new client and, in the process, realized it is like going on a first date. I mean, we've all been there: there's someone you like and want to spend time with. Then, comes the ask: "come hang out with me and let's see if this will work out." You are thrilled!

Am I talking about a first date or a client pitch?

First Blush

Boy meets girl, boy thinks “that girl is cute, I wonder if she’ll go out with me”. Girl thinks “hmmmm that guy is cute, I wonder if he’ll ask me out”.

He asks.

She says yes.

 

Company thinks "that agency is good, I wonder if we should work together." Agency thinks "wow, that is a great company, I wonder if we could work with them."

Company asks Agency to pitch.

Agency says yes.

 

The Preparation

Boy picks a time and place and tells Girl.

Girl stalks Boy on Facebook,  buys a new outfit, worries about what to say, how it's going to go and daydreams about what would happen if they got married.

 

Company selects time and place for meeting.

Agency does research to learn more about Company. (And probably stalks them on Facebook.)

Agency rep buys a new outfit. (Like you've never done it.)

Agency puts together a pitch, practices what they are going to say and daydreams about landing the account.

 

The Date

Boy and Girl meet up, smile politely and start their date.

Boy and Girl hope they don't say the wrong thing.

 

Company and Agency meet up, smile politely and start their meeting.

Company and Agency hope they don't say the wrong thing.

 

Post-Date

Boy thanks Girl for going out and says he had a great time.

Girl says she had fun.

Boy says he'll call.

 

Company thanks Agency for pitching and appreciates the effort.

Agency says they had fun.

Company says they'll call.

 

The Anxious Aftermath

Girls heads home, calls friend to determine how it really went.

Girl waits for his call.

Girl assures herself that it went well and he'll call.

 

Agency heads back to work, calls their colleagues to determine how it really went.

Agency waits for the call.

Agency assures themselves that it went well and they'll call.

 

See?! It's the same thing! And here I thought since I'm engaged I don't have to worry about this anymore!

 

Now, if you'll excuse me, I'm going back to work to wait by the phone to see if they call. If they don't, hey, I'm a grown up and I'll understand.

 

But maybe I should pick up a pint of Ben & Jerry's on the way home. Just in case.

 

Emily Gausman is a Media Planner/Buyer with Cuneo Advertising. She started her career at Cuneo Advertising after college and returned in 2010. She previously worked at another advertising agency and at the Minnesota Wild in media and marketing roles. Follow her on Twitter @egausman.

Don't Judge Me by My Numbers

When I was in high school  I worried about my class rank and SAT scores so I could get into the college of my choosing. Gratefully I was accepted by Marquette University where again I stressed out about my grade point average. Once I finished school,  and landed my first job, I stopped worrying about my grade point average and was now thinking about buying my first house. So I needed to make sure my FICO score was at an acceptable level to qualify for a low interest mortgage. Got that done so I thought all of this judging me by my numbers stuff was behind me and WHAM… along comes KLOUT. For those of you who don’t know, KLOUT is a score that measures your social influence.  KLOUT is much like a Google Q score. It’s based on a bunch of things. Some are obvious like the number of times you Tweet, the number of followers and the KLOUT scores and engagement of your followers. But some is based on algorithms which KLOUT doesn’t share with us and is constantly changing which impacts my score.  Heck if the NFL decided to change the number of points you got for kicking a field goal, they would certainly tell the players.  

So some of you are thinking who cares if you are a social influencer. In fact that was my initial reaction. While I’m very involved with social media via Linkedin and Facebook, I’ve followed others as they've tweeted but not really tweeted much myself. But today at a breakfast meeting a group of us were discussing KLOUT and someone brought up that they look at a potential candidates social media usage, including their KLOUT score before inviting them to join the company. Cuneo Advertising does do basic background checks on all perspective employees. I of course check out a candidate who’s applied for a position in my office on Linkedin, read their blogs and see who they are connected with and what groups they belong to. If their Facebook is open I look at who their friends are, what they post and what is in the pictures; after all they are worth 1,000 words.  But, do I care that their KLOUT score is high? I’m thinking someone that has enough time to consistently post, unless it is part of their job to do so, just might be spending too much time worrying about the KLOUT score and playing Angry Birds and maybe not enough time getting their work done.

Would you buy a car from dealer X because their KLOUT score is 20 points higher than their competitors? Would you let a KLOUT score influence your hiring decisions? If so how?

 Kathy Carlson is the Media Director at Cuneo Advertising with expertise in both digital and traditional media. .

BACK IN THE DAY…

What does that mean “back in the day?” Well according to UrbanDictionary.com there are three immediate meanings that pop up:

Urban Dictionary - Back in the day definition 

The first two are what I am about to describe – where the third definition… well it’s humorous that is for sure, but not at all what I am talking about here. As a matter of fact number 3 is just plain strange. I mean who eats wood other than termites? I don’t get it.

Back in the day… when I first started to work in media, the process of placing, trafficking, and posting / reconciling a media order was largely a manual process as a media coordinator. While I do look back at my past with great fondness, I certainly don’t miss the laborious task of manual processing media orders. This is a time where the technology advances have saved me from hours of mundane data entry and excruciating headaches and allowed me the time and efficiency to learn and grow with the ever changing media landscapes and modern advances in advertising.

For example – placing a simple zoned cable order in any given market would mean that I would enter in hundreds of spots in dozens of buy lines manually. This would take hours, sometimes days or even a week depending on if we were placing a weekly, monthly, quarterly or an ANNUAL…. That word still makes me shake. The trauma comes from the moments that I would be off in spots or dollars and I would have to go through the avails again and again and try to find out where I may have missed something, somewhere – that one spot or $100 dollars has got to be somewhere! Facial tics are starting to happen so I will move on.

Once the order would be entered and approved to place - now comes the printing of that order. It would be dozens of pages long! Oh and getting that order to the station sales rep – by that good old FAX machine of course. Some of you may know the wonderful ways a fax machine can or cannot work – so a timed follow up phone call to would take place to confirm that the order was received. If not – refax until all pages are received. Since our agency works on our signed orders and not station contracts, making sure that all pages are returned with a station official signature found me standing at the fax machine again waiting for all of the pages to come through. And of course if you were missing any pages that would require another phone call to ask for it to be resent… again! UGH!

Order placed and signed order received – next would come trafficking and sending the stations the spot(s) to run. I just felt a rush buzzing in my head just thinking about this! I would need to manually create the instructions (what to run, when to run and how to run) – and remember that good old fax machine – yeah, I’m standing in front of it again… followed up by a phone call for confirmation. The delivery of the spots were put on a Beta SP tape and sent by courier or delivery service. Piece of cake you say? HAHAHA! It would never fail to happen that I would receive a phone call at 4:45 PM on a Friday from a traffic person at a local station saying… “Ahh.. Lisa Jo, we haven’t received the dub yet.” WHAT!!!! But it starts tomorrow! Good lord I think I need a Xanax.

Reconciling– Remember I said that a simple zoned cable order could take hours, days or even weeks to enter? Here comes the daunting task of reconciling invoices! I swear nightmares are going to resume just thinking about this! All of those dates, times, spot codes and charges to be MANUALY entered and matched against the order. Gratefully we did have the latest media buying software that would help this process along. It would show you what spots matched an order line and what spots did not. The spots that did not… that was my puzzle to solve every month why? Was it a make good, spots run out of flight? How about Incorrect rates or extra spots? It’s enough to drive a girl batty!

Now keep in mind that I am only referring to a SINGLE zoned cable buy for a single client. Add multiple zones, broadcast stations, radio, OOH, print for multiple clients and you can see that all you would spend all of your time doing is those three tasks. BORING! Media is exciting, fluid and ever changing – and therefore the process has had to change and adapt to keep up with this frantic pace. I am reaching for the pain reliever’s right about now.

TECHNOLOGY!!! (Insert angels singing here)

Technology Definition - Urban Dictionary

Using Urban Dictionary’s definition again, I’d like to stress the part that reads “to create tools and implementations deemed useful by a society.” HECK YA! Bring on the technology! With all of the advances of technology in media buying – now this the media coordinating has become substantially less laborious!

Media avails can be requested and sent back in electronic data files that are easily downloaded or uploaded depending on which side of the buying fence you play on. This includes spots, dollars and ratings. This process takes minutes versus the enormous amount of time prior to this advance technology. NICE!

Media orders can be pulled and converted to handy dandy PDF’s which are then in turn emailed to the station rep. So simple! And if you are anything like me - you save all of your emails, organized and electronically filed as your proof that the order was sent/received/placed. Station reps can print, sign and SCAN the order and return via email as our confirmation. Taaa Daaa…. I wonder if we still have a fax machine.

Traffic instructions and spots have the ability to be sent electronically through email and our Agency’s FTP site or I can upload directly to the stations site. Confirmations are immediate. SLICK!

Media invoices also come in through electronic services such as, Spotdata.com, emediatrade.com, TVinvoices.com or radioinvoices.com. These files are downloaded from the sites and within in minutes uploaded to the media software and matched the appropriate order for the correct client! The system matches and rejects ANYTHING that was not matching the order. I can see within minutes if a station delivered, over delivered or under delivered what was ordered!

So if you are asking… what do you do with all of your “free” time now that technology has made your position more efficient and streamlined? Answer – media research and project managing. I used to put in 40+ hours a week in pure clerical tasks prior to most of the technological upgrades. I have gained between 10 – 15 hours a week to take on new tasks. Now due to the improved technology, I have the opportunity to continue to learn and grow within new media opportunities such as digital and social. I am now able to do Media Buying and back up my fellow co-workers. These technological advances have allowed me to branch out and continue my career development. I’m no longer a one trick pony in this field. This I like!

Has technology improved your efficiency? What has it given you – time, less headaches, If so, how? Join in the conversation.

 

Lisa Jo Lampi started as the part-time receptionist for Cuneo Advertising a little over 10 years ago and quickly worked her way up to account coordinator and then a media coordinator within the first year of employment. After a 3 1/2 year leave, she has returned and has called Cuneo home for the past 5+ years. Lisa Jo is currently Cuneo Advertising's Media Analyst.