The Conference Season has officially begun! While Cuneo didn't send any representatives this year from our Twitter feed and monitoring it looks like the hot topic is social marketing for dealerships.
At Cuneo we firmly believe in the principle of developing relationships for the obvious reason of cost efficiencies of retention vs new customers as well as the shift in the marketing paradigm of conversation and engagement instead of broadcasting. I'm deeply appreciative of Ralph Paglia's mention of Nick Cybela on Automotive Digital Marketing
For dealerships, we've found that a 297% ROI can be achieved in as short of three months as well as the real value of measuring CSI of people that haven't bought from the dealership yet. Added on top of an enforced reputation and the right spin (dealerships really do contribute to the community) you're developing customers for life and serious relationships.
Taking it a step further, we believe that thought leadership is key. For a dealership this is being the friendly service station for changing a tire, why to change your oil, or here in Minnesota-- winterizing your car.
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