Dealerships have many choices when it comes to websites. Flash, non-flash. Custom, templated. The truth is, most of the sites out there will produce at a solid 5%-12% conversion rate regardless of who you choose. And that's the inherent problem-- all site experiences are becoming the same.
We believe that the most successful approach for dealer websites is the synergy of a conversion platform partnered with a strong, branded identity that learns from best practices and user behaviors. We've developed the SpotOn Dealer Websites which partners our agency design and strategy with an award-winning dealer website platform that enables our clients to get more functionality for less money but still retain our account services and unique creation that will guide a successful identity today, tomorrow, and a year from now.
So how do you choose a website platform? Here's a few questions we'd recommend:
1) What's the average conversion rate?
2) What areas can you update yourself?
3) Who's supporting it afterwards?
4) How easy is it to track advertising (like paid search)?
5) How close to your design guidelines can the provider actually get?
6) Who controls the SEO and makes sure you're showing up in search?
Our full dealer websites start at only $699 / month and include full account services, fully custom designs, intelligent results and expert strategists that ensure your website is successful over the duration-- and not just the sales process.
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